Sprint has just upped the bloatware game by announcing its own Sprint App Store. While competition is great for a the duopoly that is the app store market. At the moment, if you want an app you either go to the Google Play Store on your Android device, or the AppStore on your iOS device (windows has its own App store too by the way). While its great of Sprint to offer something else to its customers – they execution might be just a bit off.
While the Google Play Store and AppStore are free to install and use – with plenty of free apps – Sprint wants to charge customers $5 per month to use its Sprint App Pass. Sprint says that this App Pass will give its customers unlimited access to a certain number of apps for the duration that they pay the subscription fees. It is rumored that it will be around 200 apps and will include free and paid apps.
The alternative is to stick to the Google Play Store and keep doing business as usual. The numbers do not make sense in the long term since there is no guarantee that you would use or keep any of the paid app options for any given month. Its a great idea to challenge that duopoly that is the Play Store and the AppStore, but having a subscription model through bloatware does not seem to be the likely answer.